WFDSA 2020 Workshop Topics

1.

“Consumer Trends Impacting the Direct Selling Industry”

Highlight:

Businesses must be agile, adaptable and aware of consumer trends to retain market share. Organisations that identify these trends before their competitors will ultimately achieve long-term viability.

Understand consumer buying behaviors by talking about generations to help us become more conscious of and responsive to customers’ needs and behaviors.


Topics will include:

  • Consumer trends that will impact every industry
  • Talking about Generations...
    • Marketing to the generations
    • How each generation shops
    • Selling to different generations
  • Learn how to target consumers based on what they value in products, brands and companies
  • Identify competitive strategies for growth in 2021 and beyond
2.

“Successful Digital Transformation in Your Business”

Highlight:

Embracing digital sales and distribution brings about real changes and results. Here’s how the leaders beat the odds.

Going digital is much more than just setting up a great website and collecting more Facebook likes or Twitter followers. This is a whole new level of engagement that requires a lot of new expertise as well as energy. Discover the truth behind the buzzword...

Discover the role of technology and social media and its significance in the direct selling market.

Direct selling is facing new challenges in the digital era. Competition is expected from other channels, particularly in online retailing, which has been seeing stronger growth in value sales, and will continue to do so over the forecast period. It is essential to catch the trends and challenges that prevail in the industry so as not to miss any of the beats.


Topics will include:

  • Why start a digital transformation now?
  • Key factors for successful digital transformation
  • Platform for independent distributors
  • What is the future of social media in our industry?
    • What is the contribution of new technologies to sales methods
    • How best to use these new tools and how to control them
  • The right balance of hi-tech and hi-touch. How do you build powerful relationships by combining face to face meetings with online networks?
3.

“Riding the Sustainability Wave”

Highlight:

Choosing sustainable manufacturing practices isn’t just good for the planet - it’s also good for your bottom line. Companies that can market themselves as eco-friendly businesses stand to significantly expand their customer base, as many of today’s consumers are specifically seeking out environmentally friendly brand and products.


Topics will include:

  • How to grow your business sustainably and responsibly
  • How to jump-start sustainability efforts
  • How sustainability can increase your profits
  • Results of the WFDSA Corporate Philanthropy Report
  • Product innovation practices
  • Choosing sustainable manufacturing
4.

“How to Improve Independent Distributor Retention in the New Era”

Highlight:

Don’t you wish your company attracts distributors from all age groups, and your independent distributors sell twice as much as your competitors? Do your independent distributors and customers love you?


Topics will include:

  • What is the reason for joining?
  • What Is the real inspiration for independent distributors?
  • Can the right tools hold your independent distributors in the business?
  • New ways of recognition that is relevant to independent distributors
  • Mindsets you can work on with your independent distributors to build better team, customer loyalty and amazing financial results
  • What is effective system for independent distributor retention?
5.

“Doing Business in China”

Highlight:

China’s direct selling industry has consistently displayed exceptional growth over the last few years. Discover some of the success stories and gain insight into the best practices of the market champions.


Topics will include:

  • China: Golden Opportunity for Direct Selling
  • Things you should know before entering the Chinese direct selling market
  • Key factors to succeed in the Chinese direct selling market
6.

“Direct Selling Industry in India and Indonesia”

Highlight:

India is a thriving market for direct selling. The industry has become a billion-dollar market. The new guidelines by the government are a welcome move for the direct selling sector. In the last seven years, the industry in India has nearly doubled and around 5.1 million people are involved in various direct selling businesses in India in either part-time or full-time capacity.

Indonesia has all the characteristics of a strategic market for the Direct Selling industry: with one of the largest populations within the Asia Pacific region (255 million) and a young population (median age of 29.6), the Direct Selling industry is a potential answer to millions of unemployed people.

Indonesia has recently joined the club of “Direct Selling Billion Dollar Markets” (1.07 billion USD in 2014). Even though E-commerce has been developing relatively fast, major international Direct Selling companies have been able to capture a wider consumer base by adopting omni-channel strategies (complementary combination of Retail/E-commerce/Direct Selling).

The importance of personal interactions and social aspects combined with unique geographical conditions (18,307 islands) makes Direct Selling in Indonesia a very competitive distribution channel compared to traditional retail.

The industry has grown at 11.3% CAGR and is expected to continue to grow at a rapid rate over the next few years. With 11 million Direct Sellers, Indonesia has more than twice the amount of distributors as India.


Topics will include:

  • What is the future of direct selling in India?
  • Key factors to succeed in the Indian direct selling market
  • Challenges to consider before entering the Indian direct selling market
  • Business opportunities in Indonesia
  • Case study: expanding into the Indonesian direct selling market
7.

“Global Regulatory Trends and Challenges for the Direct Selling Industry”

Highlight:

An overview of the direct selling laws and/or regulations in different regions and the ways on which introduction of these specific regulations boost the growth of the direct selling industry.


Topics will include:

  • International practices on important issues in the direct selling industry
  • Regulatory policy framework to govern the direct selling industry
8.

“Artificial Intelligence: Big Data - Trends, Insights and Decision Making Based on Big Data”

Highlight:

Artificial Intelligence (AI) has transformed various aspects of the direct selling industry. AI’s ability to work so well with data analytics is the primary reason why AI and Big Data are now seemingly inseparable. With Big Data, your can track actions and predicts behaviors based on the analytics how customers and distributors react to changes in your business model rules, and in the marketing and sales tactics used. With the ever-changing landscape around you, you must leverage data to make more informed and powerful data driven business decisions.


Topics will include:

  • Data driven decision making examples of success
  • The future of business decision-making with AI